Regional chiropractic practice, single location · 18+ years operating · owner-DC + 2 staff providers + massage therapist · ~70 patients/day at peak
Volume model built on word-of-mouth and corrective-care treatment plans. Membership-chain competitors moved into the trade area in 2024 — compressing prices on the entry-level adjustment market and shifting the conversation from outcome to price-per-visit. Owner-DC finishing SOAP notes at home most evenings. No documented patient-retention metric. Treatment-plan completion rate tracked verbally. Review presence inconsistent across platforms. No succession plan despite a 15-year exit horizon.
"I'm trained to care for patients, not get buried in paperwork." — Owner-DC
5 distinct leverage points identified in a single 90-minute working session.