2-location NJ dental practice · 15+ years of growth · ~50 hrs/week owner-operator load
Case acceptance on high-ticket implant work dropped from 50% → 20% YoY under DSO pricing pressure. Owner consuming 2+ hours per day on end-of-day admin he won't delegate — notes, voicemails, lab comms. Marketing spend opaque (couldn't quote his own monthly number on the spot). Discount Plan buried in the website footer. $5M exit stated at 10 years with no plan supporting it.
"I just want to be a dentist." — Owner
5 distinct leverage points identified in a single 90-minute working session.